wondering how to get more eyes on your website?
And how to get those eyes to glint at the prospect of paying for your products or services?
I hear you – it’s not easy. But there is a science (of sorts) behind it.
Whether you’re writing for your website, your socials, an email newsletter or even an article for publication, the words you choose should be about more than sounding good. They need to resonate with your audience, getting them to sit up and pay attention. They need to tell stories to get them to like you, offer evidence to get them to trust you. And ultimately, they need to drive action.
That takes strategy, consistency across touchpoints and a deep understanding of the people you’re looking to serve.
I like to think it also takes a bit of personality. Because no business should come across as boring!
Am I qualif-eyed for the job?
*eyeroll*
fROM CORPORATE FINANCE TO freelance copywriter
I come from a business background. In customer service, in corporate finance, in the construction industry and communications. I even managed a crazy golf course for one crazy summer! And now with nearly 10 years’ copywriting under my belt, I can see how the variety of my experience has given me unique insights to bring to the table.
Along the way, I’ve learned what makes us tick. What motivates people to act, to buy, to engage and to choose small businesses like yours (and mine!). That means I can support you to work out what your audience looks like, and how (and where!) you should speak to them for best results.
With training in business, marketing, copywriting and SEO, I’ll look at your project through the lens of buyer psychology, bringing in creative and technical expertise too. And my working style? I like to say it’s collaborative – listening closely, asking a ton of questions and checking in with you every step of the way.
“PROFESSIONAL, APPROACHABLE & A PLEASURE TO WORK WITH”
“We worked closely with Nicky on the development of our new website and brochure and have found her to be very professional, approachable and a pleasure to work with throughout the process. Nicky very quickly understood the markets we operate in, the nuances within our business and service offering and the way we sell our services globally – which is no mean feat!
“I am more than happy to recommend her to any prospective client and am confident that she would exceed their expectations.”
Graham Jackson, MD, Largo Jackson & Partners
What can I help you with?
Maybe it’s a website that acts as your shop window to the world, a blog with articles that build trust and authority, or case studies that show off your competence in a particular area.
Let’s work out how to get more eyes on your website and more pounds in your back pocket.
Take a look at my freelance copywriting services.