Is hiring a copywriter worth it?
Wondering how much of a difference a copywriter can really make?
Here are just some of the ways a copywriter can have a very real impact on your bottom line.
Copywriters know the words that work
By choosing specific words copywriting can directly impact how your audience responds…
“Using the word “you” in marketing messages can increase conversions by up to 47%.” – HubSpot
“Using the word “because” and then giving a reason results in significantly more compliance, specifically from 60% to 94%.” – Psychology Today
“Using the word “free” in the email subject lines can increase open rates by up to 29%.” – CoSchedule
Do you know which words work?
Copywriters make fewer errors
From spelling & grammar to writing in plain English.
“Poor grammar or spelling in web copy can increase the bounce rate by 85% and reduce visitors’ time on a website by 8%.” – Passivesecrets.com
“Web visitors are 70% less likely to click on an ad if there are spelling and grammatical errors.” – Agility PR
“Websites with easy-to-read content have a 40% higher average time spent on page.” – jeremymac.com
It pays to pay a professional to get it right.
Copywriters turn ideas into words that sell
Well-crafted product descriptions, persuasive calls-to-action, and compelling headlines…
“Good copywriting can boost conversion rates by up to 113%. – Embryo Digital
“About 64% of small businesses agree that their email copy is effective and has gotten them a bigger ROI.” – AWeber
“Companies with expertly written product descriptions can see a 78% increase in online sales.” – BigCommerce
…are proven to significantly increase customer engagement and sales.
Copywriters know how to put seo to work
Optimising your website copy for search engine visibility is essential for driving organic traffic.
“46% of marketers say that SEO optimization boosted their success. Another 35% of marketers attributed their success to website optimization.” – SEMRush
“Businesses with optimized blog content get 67% more leads than those without.“ – Hubspot
“75% of users never scroll past the first page of search results.” – jeeremymac.com
“Companies that blog have 434% more indexed pages than those that don’t.” – smallbizgenius.com
Copywriters know how to use psychology to make sales
The principles of buyer psychology are powerful tools...
“Landing pages that address buyers’ fears and reservations have been discovered to increase conversion rates by 80%” – gripped.io
“Pages with one CTA link have an average conversion rate of 13.5%. Additional links lower that rate, indicating that clear and focused copy encourages user action.” – Unbounce
“Using the principle of scarcity in marketing copy — such as ‘limited time offer’ or ‘only 2 left in stock’ — can increase sales by up to 332%.” – Business Insider
…would you know how to use them to influence decision-making and drive purchases?
