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Braendle limousines – Website
LUXURY LIMOUSINE SERVICE BASED IN BASEL, SWITZERLAND
When Rolf Braendle approached me about writing the words for their limousine website, he was keen to celebrate the ‘Swissness’ of this luxury brand. As a non-native English speaker operating for mainly wealthy international clients, he had decided to write the website in English initially, before translating it into his native German.
Braendle were keen to come up with the perfect tagline for the homepage – and with a few iterations we got there:
The main USP of this luxury brand is that nothing is too much trouble.
Rolf explained that his clientele appreciate the personal touch and so I suggested writing part of the homepage as a message from Rolf himself, with his name signed to it.
He loved the idea and felt it was really effective for the target audience.
We wrote numerous pages targeting different SEO keywords, including this one for wedding limousines in Basel.
The Braendle team were keen that even though copy could get emotional around this subject it should remain slightly formal and professional.
Can I help you with YOUR website?
My website copywriting makes it easy for you to get your website up and running quickly and smoothly. Whether you have a design ready to slot the words into, or you want to nail down the copy first, I’ll be happy to help.
From interviews with you and other experts within your business, to competitor and voice of customer research. I’ll help you to really get to the bottom of the stories you want to tell around your business and the words you want to use.
Get in touch for a free no obligation chat, or take a look at my freelance copywriting services.