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LARGO JACKSON & PARTNERS – Website
EXECUTIVE RECRUITMENT FOR THE GLOBAL INFRASTRUCTURE INDUSTRY
Largo Jackson wanted to update their website and needed some professional, optimised copy to populate it.
Their main aim was to simplify the message, making sure it wasn’t too wordy. And they wanted to create a page for each of the sectors so they could target sector-specific SEO keywords – these were provided by a specialist SEO agency.
Separating the pages out in this way allowed us to talk to each different sector customer in their own language, picking on the pain points they, specifically, experience when it comes to recruiting their senior people.
This is a small section of copy from the Home page. The goal of this is to make sure potential customers who land on the website know exactly what Largo Jackson is offering and where to go next.
The main headline and subhead at the top of the page (not shown here) make it clear that the company specialise within the global infrastructure industry.
The below is a small section from the About page.
The MD particularly wanted to get across the fact that they niche in these particular industries / sectors because that’s where their vast experience lays.
Since we completed the website and brochure, LJ&P have gone from strength to strength and even added a new ‘sector’ to their roster – with Graham coming back to me to ask for copy that had the tone and feel of the other sectors.
Visit Executive Recruiters | Largo Jackson to see the the website ‘in the wild’.
(And to marvel at the gorgeous design from the lovely folks at BM Inc. – Creative Design Agency UK | Branding, Digital, Animation)
“PROFESSIONAL, APPROACHABLE & A PLEASURE TO WORK WITH”
“We worked closely with Nicky on the development of our new website and brochure and have found her to be very professional, approachable and a pleasure to work with throughout the process. Nicky very quickly understood the markets we operate in, the nuances within our business and service offering and the way we sell our services globally – which is no mean feat!
“I am more than happy to recommend her to any prospective client and am confident that she would exceed their expectations.”
Graham Jackson, MD, Largo Jackson & Partners
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