refreshingly human copywriting
Helping you find the joy in your online marketing
If your business website and content marketing fall under your remit, welcome!
You’re in the right place for exactly the kind of flexible, friendly support you need to get your to-do list tidied up and some of those tricky digital marketing tasks ticked off.
During my last 10 years as a copywriter, I’ve written websites, blogs and the like, for small businesses operating in well over a hundred different industries. And while I’ve always enjoyed the variety of different clients and one-off projects, I’m finding that business owners are now looking for something different.
They’re preferring a more ad hoc, flexible style of support that might look different from one week to the next.
That’s why I now offer Marketing VA packages alongside my traditional project-based copywriting services.
Because I love to build long-term relationships with lovely clients, for whom I can really make difference. And they love the fact that I’m available to not only write the words they need. But to support them with all the creative and technical bits involved in getting them out into the world too.
COMING SOON: look out for my new ‘Sparking Joy’ mini packages – just call me the “Marie Kondo of content marketing” – someone did once, but that’s another story!
From Corporate Finance to Freelance CopywritING
What you should know about me
I come from a business background. In customer service, in corporate finance, in the construction industry and communications. I even managed a crazy golf course for one crazy summer! And now with nearly 10 years’ copywriting under my belt, I can see how the variety of my experience has given me unique insights to bring to the table.
Along the way, I’ve learned what makes us tick. What motivates people to act, to buy, to engage and to choose small businesses like yours (and mine!). That means I can support you to work out what your audience looks like, and how (and where!) you should speak to them for best results.
With training in business, marketing, copywriting and SEO, I’ll look at your project through the lens of buyer psychology, bringing in creative and technical expertise too. And my working style? I like to say it’s collaborative – listening closely, asking a ton of questions and checking in with you every step of the way.
“PROFESSIONAL, APPROACHABLE & A PLEASURE TO WORK WITH”
“Nicky very quickly understood the markets we operate in, the nuances within our business and service offering and the way we sell our services globally – which is no mean feat!
“I am more than happy to recommend her to any prospective client and am confident that she would exceed their expectations.”
Graham Jackson, MD, Largo Jackson & Partners – See more in my copywriting portfolio
What can I help you with?
Maybe it’s a website that acts as your shop window to the world, a blog with articles that build trust and authority, or case studies that show off your competence in a particular area. Or perhaps it’s a little bit of all of that and you’re not really quite sure what you need from one month to the next.
Whether you’re looking for someone to join your team for a specific project or you need someone to cover off a variety of ad hoc content marketing tasks each week.
Take a look at my freelance copywriting & marketing VA services.